Guide to Using High-Volume Outreach in the Recruitment Industry

Recruitment, with its low barrier to entry and high commissions, is one of the most competitive industries globally. With this competition, many recruitment companies end up dedicating a substantial portion of their time to winning new work.

Two critical components to winning new clients are:

• Volume: How many people can you reach each day?
• Timing: Are they currently hiring, or have they been experiencing issues with existing suppliers?

Each consultant has their own method of winning work. However, many simply don’t have a defined system. This lack of systems means that new business for most recruitment consultancies is sporadic and anything but predictable.

That’s where Outsourced BD comes in. We have built a system of high-volume outreach combined with consistent content marketing to build predictable revenue for recruitment firms. Moreover, all this is backed by a guarantee of positive ROI.

Mailshots for the Modern Day

The humble mailshot has been around for decades, serving to distribute candidate profiles to a select group of clients. It’s a tried and tested method, but it’s not without its flaws. The most significant is the risk involved in using your main domain to send bulk emails. Doing so increases the risk of your emails being flagged as spam, meaning more of your communications to existing candidates and clients may be blocked. You could try to mitigate this risk by reducing the number of emails you send, but that would defeat the purpose.

Not only that, but most CRM (Customer Relationship Management) systems are hampered by outdated data (given people frequently change jobs). Too many bounced emails, and you’ll be flagged by your Internet Service Provider (ISP) for spam – again, not desirable.

Finally, your database typically only contains the clients that your consultants have entered into the system, limiting your reach for bulk emails.

So, what is the solution?

At Outsourced BD, we conduct high-volume, targeted email campaigns that can reach up to 1,000 people each day. But how do we do this without falling into the same traps as traditional mailshots?

Most importantly, we never risk your primary domain reputation. We utilise multiple “lookalike” domains that all point back to your site. Not just this, but we also implement numerous safeguards to ensure our emails are delivered and read. From using the most up-to-date contact information that is triple-verified, to utilising the latest email technology to vary the content of each of our messages.

When it comes to the limited reach of traditional mailshots, we face no such issue. We have an up-to-date database of over 300 million contacts, alongside our own proprietary technology developed to identify hiring managers currently recruiting for specific roles.

But Isn’t the Future Inbound?

Put simply, no. Outbound outreach remains the most effective way of generating new clients, and it’s not even close. However, we have left no stone unturned, and we can put your inbound generation efforts on autopilot, too!

Not only do we handle the outreach side of business development, but we also produce content consistently. From long-form blog posts to social media content, this helps build your SEO and social followings, and your authority within your niche markets.

This will help generate inbound leads in the long run, and it provides us with a wider variety of value-led emails we can send to clients.

What Are Some of the Benefits to Recruitment Companies by Working with an Outsourced Business Development Partner?

Dedicated Resourcers

Working with an outsourced business development partner means you can have fewer 360-degree consultants spending a significant portion of their day trying to win new business. This allows consultants to focus on finding and attracting the best talent, which in turn means they will be able to outcompete other recruiters. All of this leads to more placements and more revenue.

Reduced Commissions

By paying a fixed price for a business development service like Outsourced BD, you can reduce the commissions paid out to consultants. As business development is perhaps the most demanding skill in recruitment, this can significantly reduce your overheads while simultaneously increasing revenue.

Regular Touchpoints

We don’t just send one-and-done emails. We put together carefully crafted email sequences designed to nurture relationships with clients. While they may not be hiring now, you’ll be front of mind when they do.

Expanding Reach

As previously mentioned, we have an extensive global database of contacts and hiring managers. If you've ever considered expanding into new markets, we can assist with that.

Brand Image

We also create consistent, high-quality content for your brand. This elevates your profile and status not just with clients but with candidates too. And, as we all know, every candidate is a potential client.

Proprietary Technology

Outsourced BD possesses something truly unique: our own technology, developed in-house specifically for recruitment companies. This tool searches various job board aggregators for specific job listings, finds potential hiring managers, and finally, locates their contact information.

We use this to run specific campaigns targeting companies that are hiring within your niche.

Case Study: Diversity Hiring Playbook

We don’t just put together mundane email campaigns asking if the hiring manager has any jobs for you to work on. We prefer to create value-driven content that builds long-term relationships.

An example of this is a recent campaign we conducted for a recruitment organisation in the UK. After creating a diversity hiring playbook for them, we launched a high-volume campaign targeting Heads of Talent Acquisition. Within just a couple of weeks, we had over 100 Heads / Directors of Talent Acquisition request a copy of the playbook.

This one value-added piece of content and email campaign has led to a significant acquisition of new clients and revenue exceeding £60,000 in the following months.

Outsourced Business Development ROI for Recruiters

This leads us nicely to the topic of return on investment (ROI). The expected lifetime value of a client to a recruitment company can vary widely depending on a variety of factors. But with deal sizes anywhere from £5,000 to £20,000+, recruitment agencies can expect an excellent return on investment from working with the right outsourced business development service provider.

Guaranteed ROI

To demonstrate how confident we are in achieving a positive ROI, we offer a guarantee for just that. This is something we can discuss on our initial discovery call.

A Business Development Partner That Understands the Recruitment Industry

If you’re considering an Outsourced Business Development service provider, look no further than Outsourced BD. We have extensive experience in the recruitment industry, our own proprietary tech, as well as a positive ROI guarantee. If this sounds interesting to you, book a call today.

About the Author

Daniel Radnedge, Founder @ Outsourced BD

Daniel has over a decade in B2B sales experience working at startups and big conglomerates alike. It was his own frustrations with existing sales providers that led to the creation of Outsourced BD.